The site’s community members are so passionate that some have created spin-off communities. Having a customer wanting to shout from the rooftops about you is priceless. They might offer a blog post, ideas, user testing, or to even go to events on your behalf. They’ll talk about your brand with their networks on and offline. Some customers will be so excited about your community that they’ll get other friends to join. 3) A community is where brand ambassadors are born Thanks to the commenters, they even have ideas for potential speakers. They can then build content or a conference panel around the topic with more in-depth analysis. A post like this gives them insight into what their audience is interested in without having to ask! It also allows them to lead the conversation.
The magic really happens when people outside of the community post thought-provoking comments.ĬMX hosts conferences, meetups, workshops and content for community professionals. Their thoughts and ideas will be open to other opinions and influences.ĭavid Spinks and the CMX crew spark meaningful and relevant conversations within their Facebook group all the time. On the flip side, if they’re in a casual conversation, their guard is down.
They’re going to be thinking, “how’s this going to impact my experience in the future?” 2) A community is a giant focus groupĪt the risk of sounding creepy, you’ll learn far more about your customers’ needs and interests by observing them talk to each other than you ever will with a survey.ĭon’t get me wrong, I love quantitative data, but qualitative let’s you learn more about who your customers are, rather than what they think they want.Įven if a customer is happy to answer your survey, they’re going to answer questions with a customer hat on. The community helps keep and grow that talent, adding value to both the supply and demand side of the marketplace. The high level of expertise and experience of the talent on the platform is what gives CloudPeeps its competitive advantage. The community is hosted on a Facebook Group that sees several posts per day, all with high engagement. The company is a marketplace that connects businesses with freelance community, content, and marketing professionals.Īside from access to jobs, CloudPeeps adds value for its freelancers (Peeps) with a tight-knit community where they swap advice, stories, solutions, and interesting content. The CloudPeeps community is one of the strongest examples of inclusion and added value I've seen. People go to communities to feel accepted and nerd out over interests. They can meet new people who share their passions and interests. They can bounce ideas off of each other and work through problems. A place where they can find information and answers quickly. Your community is a resource for your customers. 1) Community adds value for your customers It’s a place where relationships are built.įor businesses, a community is a place where your customers build relationships with each other and your brand. The value of building (or growing) a communityĪ community is a place for inclusion a place where people bond over a common interest, passion, or purpose.
#From scratch how to#
They knew how to build an online community. They want to solve their customer’s problems.Īs a result, their customers care about them and what they have to say in return.
They want to learn more about their interests, needs, and behaviors. They converse with their customers, sometimes even one-on-one. Those brands look spammy and self-centered, not exactly trustworthy.īrands that foster community on the other hand clearly care about their customers. No engagement, no context, no conversation. Think about how often you see brands shouting their messages at their audience.
0 kommentar(er)
